Pay Per Click (PPC) Advertising

Pay-Per-Click Advertising is another form of direct marketing. Pay-Per-Click ad creatives should be written based on quick catch phrase. You only have matter of a second or two to catch the attention of the search prospect into choosing to click on your ad over your competitors. What you say, or do not say in your titles and descriptions can make or break your internet marketing strategy.

Online marketing is complicated but with the right approach you can be successful. There are pay per click management services, search engine optimization services and many other forms of online advertising, i.e. email marketing, banner ad affiliate partners and link exchange programs to name just a few, all with one goal; to achieve top ranking on all the major search engines.

Pay Per Click Advertising should be divided into distinct marketing segments or ‘target marketing’. For example, instead of thinking about just marketing for a computer, think of all the submarkets within the business marketplace: personal home computers, home office, small business, large corporations, software, and peripherals and so on.
Designing your Pay-Per-Click Advertising Strategy in this manner offers two primary benefits:
· It increases marketing results
· It decreases marketing costs

Increase marketing results by driving a more qualified search prospect because your keywords and ad copy were written for a specific product or service that the searcher was looking for. Example: Rather than “Computers”, try “Dell lightweight computers”, this way if someone types that particular phrase your ad will be in top position relatively inexpensive and the prospect readability has increased. Note: Make sure the prospect is placed on the correct landing page of what he/she is looking for. In other words, if they are looking for “Dell lightweight computers” make sure the landing page is about Dell Lightweight Computers.

Decreases the marketing cost due to targeting a more specific search term and the average cost per clicks are dramatically lowered for very specific key words compared to more broad keywords. Example: For “Computers” the top bid price on Yahoo search is around $2.63 and for “Dell lightweight computers” is only $0.10 a click. Granted the amount of search volume is much lower on more specific terms but the quality of the search prospect is much higher.